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Why Gator Greenbacks Works Better?
1
Scarcity
Because we only issue this book 3 times a year, it creates scarcity so students and faculty will hold onto the book until the end of the semester since they know they won’t get another one next month.
2
Uniquely Designed
We purposely designed this book so it fits easier in bags, cars and drawers because we know students and faculty will use it all semester. This allows easy access while on the go.
3
Perforated Coupons
Print ads have a higher response rate than digital ads and we take advantage of that by going the extra mile to perforate our coupons. This has a psychological effect that encourages more redemptions.
4
Digital Ad Combo
Instagram & Google display ads are pushed to our geo-fenced distribution area pointing customers to your offer. This gets you the most exposure possible.
5
Two Phase Distribution
Unlike other print vehicles, we do not leave our books sitting in racks around campus unsupervised, we believe this method leads to hoarding and redemption abuse.
6
Strategy
We help creative entrepreneurs build their businesses by creating a win-win situation where students and faculty get valuable deals and in return, they get new customers in their door.
Who This Is For
Does this sound like you?
- You already have students in your customer base
- Your sales are stable or growing
- You can handle additional transactions
- You can afford to present an offer
- You’re ready to grow
If so, this is perfect for you!
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
How many copies do you print?
42,000 in the Fall & Spring and 25,000 in the Summer.
What kind of response can I expect?
We can’t promise exact results since there are many factors that go into this, however, we can provide you with best practices.
What expiration date should I use?
Most of our advertisers will use an expiration date that coincides with the start of the next semester.
Should I do a coupon or a color ad?
While both are great options, coupons tend to be better for redemptions. The color ads will still get redemptions but are also better for branding.
Can I advertise in one issue?
Consistency is key with advertising therefore we have a 2-issue minimum.
Do people really still use coupons?
Yes! People’s phones are overcrowded with apps these days letting our magazine stand out from the crowd.