Gator Greenbacks, our flagship publication, is a response-driven, full-color hand distributed magazine proven to increase visibility, traffic, sales and new customer acquisition from students and faculty at the University of Florida and Santa Fe College. The outstanding results we deliver for advertisers is just one of the many reasons we’ve grown to become the go-to spot for local and regional savings.
Gator Greenbacks and its other products feature local advertisers and national brands to create a one-of-a-kind, community-oriented publication that reflects the unique “flavor” of Gainesville. Each edition offers special values on all goods and services desired and sought after by consumers.
Gator Greenbacks was founded in 1989 by Carl Krames. After seeing success with a similar operation in LSU, he decided it was time to branch out and work for himself.
After searching for another school that this concept might work with he landed at the University of Florida and went straight to the Student Union. They loved the idea and immediately endorsed Gator Greenbacks. Carl never looked back.
Over the years, as online courses became more prevalent, more and more apartment complexes have agreed to help with distribution, but the magazine is just as effective as ever.
The book can be found at various spots around campus and in person during the first few days of each semester.
Team
Brad Dreffer, Owner
Elizabeth Wilson, Executive Assistant